12 Major Factors of Technical SEO in Digital Marketing

12 Major Factors of Technical SEO in Digital Marketing

Introduction and Importance of Technical SEO

In the world of digital marketing, the importance of a well-optimized website cannot be overstated. This optimization extends beyond just content and link-building; it delves deep into the technical aspects of your website. That’s where technical SEO comes into play, and it ensures that your website is optimized for both users and search engines. Technical SEO ensures that your site can be crawled, indexed, and ranked appropriately.

12 Major Technical SEO Factors

1. Meta Tags and Description

These provide concise information about a webpage’s content. Well-optimized meta tags can help increase the click-through rate from search engine results pages. The meta description, on the other hand, does not contribute much to the ranking of your website but helps to induce more users to click on your site link.

Use tools like Moz or Yoast SEO to craft compelling meta tags. Keep descriptions within 160 characters, ensuring they are concise and relevant to the content.

Optimization Solution: Regularly audit and update your meta tags to reflect current content and include targeted keywords.

2. Header Tags

These define headings and subheadings within your content. Properly structured header tags (H1, H2, H3, etc.) give a clearer content structure and help search engines get a better understanding of each section of your content.

Use a logical hierarchy starting with H1 for the title, followed by H2s and H3s for subheadings.

Optimization Solution: Limit the usage of H1 tags to once per page and ensure header tags contain relevant keywords.

3. Mobile Responsive

With the increasing number of mobile users, a mobile-responsive website is crucial for technical SEO. Search engines, like Google, factor in mobile-friendliness when ranking websites.

Use responsive design frameworks like Bootstrap or test your site with Google’s Mobile-Friendly Test.

Optimization Solution: Regularly test on various devices and browsers to ensure consistency.

4. Quality Content

While content isn’t strictly a ‘technical’ aspect, its quality and relevance significantly affect SEO. Search engines prioritize unique, fresh, and high-quality content that meets users’ needs.

Focus on creating original, value-driven content that addresses user queries.

Optimization Solution: Use tools like Grammarly for error-free content and Copyscape to check for originality.

5. Keyword Research & Optimization

Identifying and incorporating the right keywords is pivotal. Proper keyword optimization ensures that your content matches what your target audience is searching for.

Use tools like SEMrush or Google Keyword Planner to find relevant keywords.

Optimization Solution: Ensure keywords are naturally incorporated into content, meta tags, and URLs.

SSL Certificate

A secure website (indicated by HTTPS rather than HTTP in the URL) is essential for getting higher score in terms of technical SEO. SSL (Secure Socket Layer) encrypts data between the user’s browser and the website. Google acknowledges SSL as a ranking factor, favoring secure websites.

Acquire an SSL certificate from trusted providers and ensure all pages are served over HTTPS.

Optimization Solution: Use tools like “Really Simple SSL” for WordPress to implement SSL easily.

7. XML Sitemap:

This is essentially a roadmap of your website, helping search engines index your site more efficiently. It provides search engines with important information like the pages on your site, their importance, and how often they’re updated.

Use plugins or tools like Screaming Frog to generate an XML sitemap.

Optimization Solution: Submit your sitemap to search engines via Google Search Console or Bing Webmaster Tools.

8. Canonical Tags:

These assist in avoiding issues with duplicate content by instructing search engines which version of a page to regard as the original or “canonical” version.

Implement canonical tags using your CMS or plugins like Yoast SEO.

Optimization Solution: Regularly audit your website to identify and rectify any duplicate content.

9. Image Optimization:

Large image files can slow down your website. By optimizing images (through compression, choosing the right file type, and using descriptive alt text), you can improve website speed and accessibility.

Use tools like TinyPNG or ShortPixel to compress images without losing quality.

Optimization Solution: Always include descriptive alt text for each image, enhancing accessibility.

10. User Experience (UX):

A user-friendly site increases engagement. Good UX includes a logical site structure, intuitive navigation, and an aesthetically pleasing design. Search engines value sites that offer a great UX.

Regularly gather user feedback and use tools like Hotjar to understand user behavior.

Optimization Solution: Implement changes based on data-driven insights to enhance user engagement and reduce bounce rates.

11. Robots.txt Files:

These files instruct search engine crawlers on which pages or parts of your site should not be indexed. Properly configuring robots.txt ensures that irrelevant or sensitive pages aren’t indexed.

Create and configure robots.txt via your CMS or manually.

Optimization Solution: Regularly review and update your robots.txt file to ensure no critical pages are inadvertently blocked.

12. Website Speed and Performance:

A slow-loading site can always be frustrating for the users and can increase the bounce rate of your website. Both Google and users prefer fast-loading sites. Optimizing technical SEO factors like server response time, browser caching, and script handling can significantly improve site speed.

Use speed testing tools like Google PageSpeed Insights or GTmetrix.

Optimization Solution: Implement suggested optimizations, such as leveraging browser caching, minifying CSS/JS files, and optimizing server response times.


To summarize, technical SEO is the backbone of an efficient, user-friendly, and search-engine-friendly website. In order to ensure that your site not only offers value to visitors but also ranks positively in search results, it is important to address the 12 elements listed before.

And if you’re looking for a trusted partner to guide and implement these technical SEO strategies, look no further than Adsgrip SEO services in Jaipur. With a reputation as one of the most renowned and best digital marketing companies in Jaipur, Adsgrip has the expertise to help you navigate the complexities of technical SEO, ensuring your business remains ahead of the competition in the digital space. Make sure to leave your site’s performance to chance; let Adsgrip take the reins and steer you toward success.

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